Protecting your Business Online
There are different ways businesses and consumers can protect themselves when carrying out online transactions.
Most businesses – particularly ones with expensive, high-value goods – want the best security and fraud prevention software available so they experience the minimum amount of fraud possible.
However, this kind of security can involve a lot of steps and checks for the customer, which can cause customers to give up on their purchases. Sometimes, genuine customers are declined by the security software, or they give up because the payment process is too confusing, takes too long, or because they can’t remember the necessary passwords to complete the purchase.
Is it possible for a business to have a high level of security without compromising the customer experience and risking losing a sale?
Protecting Your Business Online activity asks you to consider the ways you could increase the security of an online business.